Advertising formats
Every Format. One Partner.
Browse every outdoor advertising format we place across Dubai, Abu Dhabi, and the wider UAE. Compare typical price ranges, prime locations, and campaign highlights, then request a tailored media plan.
Roadside Billboards
Classic highway and arterial placements with maximum drive-by visibility across Dubai, Abu Dhabi, and the wider UAE, ideal for brands that need mass reach every day.
Read moreStarting from
AED 28,000 per month
Digital Billboards
Dynamic LED screens for flexible messaging, creative rotation, and daypart targeting on premium roads and landmark locations.
Read moreStarting from
AED 35,000 per month
Lampposts
Street-level banners on high-footfall urban corridors and districts, building frequency and local presence where pedestrians and slow-moving traffic notice your brand.
Read moreStarting from
AED 100,500 per route cluster / month
Unipoles
Elevated single-pole structures at key intersections and junctions, giving brands a commanding sightline that drivers and passengers cannot miss.
Read moreStarting from
AED 55,000 per month
Bridge Banners
High-impact banners spanning bridges on busy commuter routes, creating rare panoramic brand moments across multiple lanes of traffic.
Read moreStarting from
AED 95,000 per month
Building Banners
Tower and facade wraps that dominate the skyline from afar, delivering unmatched scale for flagship campaigns on Sheikh Zayed Road and beyond.
Read moreStarting from
AED 320,000 per campaign
FAQs
Advertising formats FAQs
Common questions about choosing outdoor advertising formats in the UAE, from comparing options and typical costs to booking timelines and mixed-format campaigns.

Which outdoor advertising format should I choose?
The right format depends on your audience, location, budget, and campaign goals. Roadside billboards and unipoles suit mass reach on major roads. Lampposts build local frequency in urban districts. Hoardings offer long exposure at development sites. Digital billboards add flexibility for daypart targeting and creative rotation. Tell us what you are promoting and we will recommend formats that fit.
How do I compare advertising formats in the UAE?
Start with reach, visibility, and where your audience spends time. Highway formats deliver volume; street-level formats build neighbourhood presence; building and bridge banners create landmark impact. Compare typical starting rates, minimum booking periods, and whether you need static or digital messaging. We can send a side-by-side media plan with real sites and pricing.
What is the most affordable outdoor advertising format?
Roadside billboards are often the most accessible entry point for mass-reach campaigns on major UAE corridors. Digital billboards and lamppost routes suit brands needing flexible messaging or district-level frequency at higher starting rates. Premium unipoles, bridge banners, and building wraps sit at the top because of traffic, scale, and scarcity. Budget is only one factor; we help you balance cost with impact.
Can I book more than one format in a single campaign?
Yes. Many brands combine formats for reach and frequency, such as highway billboards for awareness plus lampposts or hoardings for local presence. Mixed-format plans can be more efficient than relying on a single placement. Share your cities, audience, and budget and we will structure a plan across the formats that work together.
How much do different advertising formats cost in the UAE?
Costs vary widely by format, location, size, illumination, and campaign length. Roadside billboards and lamppost clusters start from indicative rates shown on each format page, while premium unipoles, bridge banners, and building wraps can run significantly higher. We confirm exact pricing once sites and dates are confirmed.
Which formats work best in Dubai, Abu Dhabi, and Sharjah?
Dubai campaigns often lean on Sheikh Zayed Road billboards, digital screens, unipoles, and high-impact building banners. Abu Dhabi suits Corniche corridors, bridge banners, and district routes. Sharjah offers strong value on lamppost networks and arterial billboards. We plan across all three emirates and match formats to where your audience actually moves.
How do I get started with a UAE advertising formats media plan?
Share your campaign goals, target cities, preferred formats, budget range, and launch dates. We check availability, send a shortlist with starting rates, and guide you on artwork specs and timelines. There is no obligation at enquiry stage; we aim to give you a clear, actionable plan you can approve or refine.






